^ a b GoTo Going Strong, Danny Sullivan, The Search Engine Report, July 1, 1998
^ a b Pay-for-placement gets another shot, Jeff Pelline, CNET News.com, February 19, 1998
^ a b Who Will GoTo.com?, Ken Glaser, OnlinePress.com, Feb. 20, 1998
^ GoTo Makes Overture To New Name Danny Sullivan, The Search Engine Report, October 2, 2001
^ Yahoo reports profit on higher revenue, Jim Hu, CNET News.com, October 9, 2002 - estimating that Overture contributed $25 million to Yahoo!'s revenue in Q3 2002
^ a b Yahoo! to Acquire Overture Yahoo! press release, July 14, 2003
^ Sponsored Search, Product Features
^ Overture sues Google over search patent, Stefanie Olsen and Gwendolyn Mariano, CNet news.com, April 5 2002
^ Google, Yahoo bury the legal hatchet, Stefanie Olsen, CNET News.com, August 9, 2004
^ Overture and Gator summary of the agreement and objections by pcpitstop.com
^ Yahoo and Claria analysis by pcpitstop.com
^ Yahoo clamps down on Claria adware, Stefanie Olsen, CNET News.com, August 6, 2004
^ Claria to Focus on Consumer and Publisher Personalization Technologies