Moneyongoogle

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites.

03:39

References

Posted by gh2man |

^ a b GoTo Going Strong, Danny Sullivan, The Search Engine Report, July 1, 1998
^ a b Pay-for-placement gets another shot, Jeff Pelline, CNET News.com, February 19, 1998
^ a b Who Will GoTo.com?, Ken Glaser, OnlinePress.com, Feb. 20, 1998
^ GoTo Makes Overture To New Name Danny Sullivan, The Search Engine Report, October 2, 2001
^ Yahoo reports profit on higher revenue, Jim Hu, CNET News.com, October 9, 2002 - estimating that Overture contributed $25 million to Yahoo!'s revenue in Q3 2002
^ a b Yahoo! to Acquire Overture Yahoo! press release, July 14, 2003
^ Sponsored Search, Product Features
^ Overture sues Google over search patent, Stefanie Olsen and Gwendolyn Mariano, CNet news.com, April 5 2002
^ Google, Yahoo bury the legal hatchet, Stefanie Olsen, CNET News.com, August 9, 2004
^ Overture and Gator summary of the agreement and objections by pcpitstop.com
^ Yahoo and Claria analysis by pcpitstop.com
^ Yahoo clamps down on Claria adware, Stefanie Olsen, CNET News.com, August 6, 2004
^ Claria to Focus on Consumer and Publisher Personalization Technologies

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03:36

Yahoo! Search Marketing

Posted by gh2man |

From Wikipedia, the free encyclopedia

Go To Yahoo! Search Marketing


Yahoo! Search Marketing (searchmarketing.yahoo.com) is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com) (overture.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.[1][2][3]

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03:33

Adware partnership

Posted by gh2man |

In April 2003, Overture announced a three-year partnership with Gator Corporation, (now Claria Corporation) an adware company. Under the partnership, Gator's software monitored a web-user's activity on web sites and search engines (even sites such as Google that are not affiliated with Overture) and grabbed search keywords. These keywords were submitted to the Overture search engine. As a result, advertisers who paid for listings in Overture found their products advertised through Gator's Search Scout software, even if they wanted nothing to do with Gator. Overture faced a great deal of criticism for entering into this partnership.[10]
When Yahoo acquired Overture, the Claria software impaired the operation of Yahoo's services. For example, when a user with a Claria application installed used Yahoo Search, they received a standard set of Yahoo results with sponsored listings at the top supplied by Overture. The user would then receive a full-screen pop-under window from Search Scout. Since Search Scout uses Overture's paid listings as well, Claria's window has the exact same listings as the Yahoo search results.[11]
Subsequently, Yahoo! came out with the Yahoo! Toolbar, which allows users to remove adware and spyware from their system. The toolbar affected the operation of Claria's software and may have put stress on the relationship between the two companies.[12] Claria's website, claria.com, does not list Yahoo! as a partner and a March 2006 press release states that they are exiting the adware business.[13]

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03:32

Patent litigation

Posted by gh2man |

In May 1999, Goto.com filed a patent application titled "System and method for influencing a position on a search result list generated by a computer network search engine". The patent was granted as US patent 6269361 in July 2001. A related patent has also been granted in Australia and other patent applications remain pending.
Prior to its acquisition by Yahoo!, Overture initiated infringement proceedings under this patent against FindWhat.com in January 2002 and Google in April 2002.[8]
The lawsuit against Google related to its AdWord service. In February 2002, Google introduced a service called AdWords Select that allowed marketers to bid for higher placement in marked sections - a tactic that had some similarities to Overture's search-listing auctions.
Following Yahoo!'s acquisition of Overture, the lawsuit was settled with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license.[9]

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03:31

Details of current service

Posted by gh2man |

Goto.com's and Overture's original services provided only a list of search results ordered according to the bid amounts paid by the respective advertisers. Yahoo!'s Search Marketing service instead places ads around non-sponsored search results provided by Yahoo's search engine.
Yahoo! Search Marketing also provides features such as Geo-targeting, Ad Testing, Campaign Budgeting, and Campaign scheduling.[7]

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03:30

Acquisition by Yahoo!

Posted by gh2man |

In 2003, Overture was acquired by its biggest customer, Yahoo!, for $1.7 billion.[6] The old brand name of Overture is now being phased out as Yahoo! re-brands all of its products under the Yahoo! name.

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03:30

Origins of Goto.com

Posted by gh2man |

Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service.[1][2][3]
In February 1998, GoTo offered advertisers the option of bidding on how much they would be willing to pay to appear at the top of results in response to specific searches. The bid amount was paid by the advertiser to Goto every time a searcher clicked on a link to the advertiser's website. By July 1998, advertisers were paying anything up to a dollar per click.
GoTo's business model was based on the idea that its paid listings would make it more relevant than other services, especially for general searches, and web sites that pay more are probably better sites. A similar service had been offered by Open Text in 1996, but this precipitated outcries and bad publicity because searchers at the time did not want the search process more commercialized.
In contrast, GoTo's pay-for-placement model was very successful. Commentors theorised that the web had matured in the intervening two years, and these type of economic models were more acceptable since the web was no longer just a place for academic research, but also a place for buying products. GoTo founder Bill Gross speculated at the launch that GoTo would succeed because, as a relatively new service, it had no reputation to taint with paid listings, unlike Open Text.
On October 8, 2001, Goto.com, Inc. renamed itself Overture Services, Inc.[4] GoTo's chief operating officer Jaynie Studenmund said "We also felt it was a sophisticated enough name, in case our products expand."
Through partnerships, Overture enabled portals such as MSN and Yahoo! to monetize the hundreds of millions of web searches made each day on their sites. Indeed, these partnerships proved highly lucrative, and in a period otherwise marked by dot-com failures, Overture became a substantial profit driver for portals like Yahoo![5]
This success enabled Overture to acquire web sites such as AltaVista and AlltheWeb.[6]

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03:25

Criticism

Posted by gh2man |

Due to concerns about click fraud, Google AdSense has been criticized by some Search engine optimization firms as a large source of what Google calls "invalid clicks" in which one company clicks on a rival's search engine ads to drive up its costs.[6] Some publishers have been blocked by Google, complaining that little justification or transparency was provided.[7]
To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense advertisements. Publishers can use that data to determine if they've been a victim of click fraud or not. There are a number of such commercial scripts available for purchase. An open source alternative is AdLogger.
Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors.[8]
The payment terms for AdSense customers have also been criticized.[9] Google withholds payment until an account reaches US$100 [10], but many small content providers require a long time - years in many cases - to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share". [11] At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US $370 million - cash that Google is able to invest but which effectively belongs to its customers.
Google came recently under fire after the official Google AdSense Blog showcased the French video-site Imineo.com that clearly violates Google’s AdSense Program Policies by displaying AdSense near explicit adult content while other site owners were banned for showing adult content.[12]

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03:23

Abuse

Posted by gh2man |

Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense site to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Many of these sites use content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.
There have also been reports of Trojans engineered to produce fake Google ads that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads.[5]

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03:22

How AdSense works

Posted by gh2man |

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords.
(Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the Adword bidding system.

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03:20

AdSense for search

Posted by gh2man |

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner.
However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

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03:18

AdSense for feeds

Posted by gh2man |

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".
AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.

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03:17

History

Posted by gh2man |

The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss.[1] A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998.[2] Oingo focused on semantic searches rather than brute force string searches.[3] Oingo changed its name to Applied Semantics, which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.

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03:16

AdSense

Posted by gh2man |

From Wikipedia, the free encyclopedia

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

1.They use a wide range of traffic generating techniques including but not limited to online advertising.
2.They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
3.They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

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